Improving SEO: 3 Tips to Boost Your Articles

Improving SEO on a website is an ongoing and fluid process. It will lead to needing to process new articles for your website.

If you are producing content for your website, you want to make sure it is improving your SEO. To help, here are 3 tips to help get you started on the right foot.

External Links

It may seem counter-intuitive, but linking to other sites helps improves your SEO. Think of it as an academic paper or a Wikipedia entry. Showing references lets Google better understand the relevance of your content. This does not mean you should link to your competitors. But you should consider finding resources you can link like news articles.

If the article in questions is a news article itself. Consider linking those mentioned to their social media, or to other company websites.

Link text matters

When writing content, it is easy to put a ‘Click here to find out more’ at the end of a paragraph. Google does not understand why ‘Click here’ will be relevant for the page you linking to.

Take this article for example. At the end of the article, it could end on:

“Click here to find out more information” – with ‘Click here’ taking you to the Contact Us Page.

The better versions would be:

“If you would like to know more, please Contact White Stag Digital.” – As the page matches up to the link text, Google understands where the page is linking to, but why you might click on it.

Quality over Quantity

Over recent years Google has introduced updates designed to improve search quality. Google’s standard for quality must appear in the content your produce. Practical ways to achieve are:

  • Aim for over 300 words per article.
  • Don’t include too many links, only those relevant.
  • Use a tool like the Hemingway Editor to improve the readability.
  • Use short concise sentences

These three tips offer a solid foundation to build SEO on your website.

White Stag Digital offers Digital Marketing Services to help improve your marketing. Please don’t hesitate to get in touch.

Chris McColgan

Chris McColgan is a Freelance Digital Marketing Consultant with over 8 years of experience in digital marketing. He has worked with a range of companies including start-ups and media organisations.

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